New Delhi, October 26: In a more health conscious India, the two soft drinks giants Coke and Pepsi are desperately trying to ditch sugar in their drinks. Sugary component make up 40% of PepsiCo drinks and coke also has sugar content in several of its beverages.
India which is already in the clutches of heart and sugar disease is struggling to cope with such beverages which have a high content of sugar. Both Coke and Pepsi feels that Indian government will also impose a tax on high content sugar drinks like many European countries.
One of the prime reason for the decline of soda drinks is the growing body of scientific evidence highlighting the harmful impacts of excess sugar consumption. In a strategic move, Pepsi and Coke are diversifying from Soda drinks and focusing more on other beverages such as tea, coffee, and bottled water.
Sources revealed to India Samvad that Coke and Pepsi are also trying to shrink the size of cans and bottles. For example, smaller cans of Cola contains fewer calories than large cans. It appeals the consumer who has a choice of less intake of sugar on a lower price.
However, the strategy doesn't actually cut down sugar content in the coke. PepsiCo CEO Indra Nooyi assured a new "naturally nutritious" category into the Pepsi. In the latest Pepsi's portfolio, Nooyi had said that the brand will concentrate on "reshaping it to capitalize on consumers' increasing interest in health and wellness."
Coca-Cola is also following Pepsi footsteps.
"Since 2000, we've increased our business from about 10% of our volume coming from still beverages to almost 30% today. Instead, the company is investing in juice, tea, coffee, and bottled water," COO James Quincey said in a Q&A in July.
However, the strategy of cutting down packaging is not a method of ditching sugar. So, the companies will never completely ditch the sodas that serve as their namesakes.
On the other hand, the government has often considered imposing a tax on sugar soda, considering the increasing health issues like obesity, overweight, and diabetes among Indians.